The “Club Notes” for Friday, the 4th of October, 2024.
By Dwain Duxson - An Ag Enthusiast
This is the problem
Check out the image at the top of the Wool and Sheep section below. I put it up yesterday and re-ran it today. What we have is one of those silly sustainable type Wool marketing campaigns that resonate with very few. But the worst thing is that it's an ad for high-grade Wool, and they put up some carpet Wool Sheep as an image. Surely, when a product is struggling, you want to make sure you get it fully right. It's just an unprofessional and sloppy look, even though the target audience wouldn't really know they are not the right Sheep for the photo. Marketing is difficult enough without making mistakes like this. It looks like the campaign is out of England, so at least we aren't responsible, but Wool is a universal product, so any cut-through with campaigns would be appreciated by Woolgrowers around the world. The market had a better week this week. How would you market Wool? Reply to [email protected]
What’s in the paid section today:
Story 2 - Why not ask something extra from our Agent or Agro to make our businesses better……
Story 3 - Putting a positive spin on those with dry or frosted Crops……
Number of articles and images - 74 in total including 15 funnies
Number of Farmer replies - 4 in total.
